Terms & Conditions

These Terms and Conditions ("Terms", "Agreement") govern your use of the MORRA.io marketing analytics platform and services operated by MORRA.io Ltd ("Company", "we", "our", or "us").

By accessing or using our services, you agree to be bound by these Terms. If you disagree with any part of these terms, you may not access our services.

1. Definitions

• "Service" refers to the MORRA.io platform, including the website, applications, and all related services
• "User", "you", or "your" refers to the individual or entity using our Service
• "Account" refers to your registered account with MORRA.io
• "Content" refers to data, text, information, analytics, and materials uploaded to or generated by the Service
• "Subscription" refers to your paid plan for using our Service

2. Account Registration

2.1 Eligibility

You must be at least 18 years old and have the legal capacity to enter into contracts. If you are registering on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2.2 Account Information

You agree to:

• Provide accurate, current, and complete information during registration
• Maintain and promptly update your account information
• Maintain the security of your account credentials
• Accept responsibility for all activities under your account
• Notify us immediately of any unauthorized access or security breaches

2.3 Account Security

You are responsible for maintaining the confidentiality of your password and account. We cannot and will not be liable for any loss or damage arising from your failure to comply with this security obligation.

3. Service Description

MORRA.io provides a marketing analytics platform that includes:

• Marketing Mix Modeling (MMM) and predictive analytics
• Campaign performance tracking and optimization
• ROI analysis and forecasting
• Multi-channel marketing data integration
• Automated reporting and dashboards

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

4. Subscription Plans and Payments

4.1 Subscription Plans

We offer various subscription plans with different features and usage limits. Full details are available on our pricing page. By selecting a plan, you agree to pay the associated fees.

4.2 Billing

• Subscriptions are billed in advance on a monthly or annual basis
• All fees are in GBP (British Pounds) unless otherwise stated
• Payment is due immediately upon subscription or renewal
• We use third-party payment processors (e.g., Stripe) to process payments

4.3 Automatic Renewal

Your subscription will automatically renew at the end of each billing period unless you cancel before the renewal date. You authorize us to charge your payment method for renewal fees.

4.4 Price Changes

We may change subscription fees at any time. We will provide at least 30 days' notice of price increases. Continued use after the increase takes effect constitutes acceptance of the new fees.

4.5 Taxes

Fees are exclusive of applicable taxes. You are responsible for paying all taxes associated with your subscription, including VAT where applicable.

4.6 Refunds

Subscription fees are generally non-refundable. We may provide refunds at our sole discretion for:

• Technical issues preventing service use
• Cancellations within 14 days of initial purchase (first-time subscribers only)
• Billing errors

5. Free Trials

We may offer free trials for new users. During a trial:

• You have access to specified Service features
• Payment information may be required
• Your account will automatically convert to a paid subscription unless you cancel before the trial ends
• We reserve the right to modify or cancel trials at any time

6. Data and Content

6.1 Your Data

You retain all rights to data you upload to the Service ("Your Data"). By uploading data, you grant us a limited license to:

• Store, process, and analyze your data to provide the Service
• Create anonymized, aggregated data for service improvement
• Use your data as described in our Privacy Policy

6.2 Data Accuracy

You represent and warrant that:

• You have the right to upload and use your data with our Service
• Your data does not violate any laws or third-party rights
• Your data is accurate and not misleading

6.3 Data Security

We implement commercially reasonable security measures to protect your data. However, no system is completely secure. See our Privacy Policy for more details on data protection.

6.4 Data Backup and Loss

While we maintain regular backups, you are responsible for maintaining your own backup copies of your data. We are not liable for any data loss or corruption.

7. Acceptable Use Policy

You agree not to:

• Violate any applicable laws or regulations
• Infringe on intellectual property rights of others
• Upload malicious code, viruses, or harmful content
• Attempt to gain unauthorized access to our systems
• Interfere with the Service's operation or other users' access
• Use the Service for illegal activities or fraud
• Reverse engineer, decompile, or disassemble the Service
• Resell or redistribute the Service without authorization
• Use the Service to send spam or unsolicited communications
• Scrape or harvest data from the Service using automated means
• Create multiple accounts to abuse free trials or promotions

8. Intellectual Property

8.1 Our IP

The Service, including its software, design, text, graphics, and other content, is owned by MORRA.io Ltd and protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, or distribute our content without permission.

8.2 License to Use

We grant you a limited, non-exclusive, non-transferable license to access and use the Service for your internal business purposes, subject to these Terms.

8.3 Feedback

If you provide feedback or suggestions about the Service, we may use them without obligation or compensation to you.

9. Third-Party Services

Our Service may integrate with third-party platforms (e.g., Google Analytics, Facebook Ads, Stripe). Your use of these integrations is subject to the third party's terms and privacy policies. We are not responsible for third-party services.

10. Service Availability

We strive to maintain high availability but do not guarantee uninterrupted access. The Service may be unavailable due to:

• Scheduled maintenance (we will provide advance notice)
• Emergency maintenance
• Factors beyond our control (e.g., internet outages, natural disasters)

We are not liable for any losses resulting from service unavailability.

11. Termination

11.1 Termination by You

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of your current billing period. You will not receive a refund for the remaining period.

11.2 Termination by Us

We may suspend or terminate your account if:

• You breach these Terms
• Your account shows suspicious or fraudulent activity
• Your payment fails or is disputed
• Required by law
• We discontinue the Service (with reasonable notice)

11.3 Effect of Termination

Upon termination:

• Your access to the Service will cease
• We may delete your data after a reasonable retention period
• You remain liable for any outstanding fees
• Provisions that should survive termination (e.g., limitations of liability) will continue

12. Warranties and Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO:

• THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
• ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
• ANY WARRANTY REGARDING THE ACCURACY, COMPLETENESS, OR RELIABILITY OF THE ANALYTICS, PREDICTIONS, OR OTHER CONTENT GENERATED BY THE SERVICE.

OUR ANALYTICS AND PREDICTIONS ARE FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT BE THE SOLE BASIS FOR YOUR BUSINESS DECISIONS. YOU ARE SOLELY RESPONSIBLE FOR ANY DECISIONS OR ACTIONS TAKEN BASED ON THE INFORMATION PROVIDED BY THE SERVICE.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• We shall not be liable for indirect, incidental, special, consequential, or punitive damages
• Our total liability shall not exceed the amount you paid us in the 12 months before the claim arose
• We are not liable for loss of profits, revenue, data, goodwill, or business opportunities

Some jurisdictions do not allow limitation of liability, so these limitations may not apply to you.

14. Indemnification

You agree to indemnify and hold harmless MORRA.io Ltd, its officers, directors, employees, and agents from any claims, damages, losses, and expenses (including legal fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any laws or third-party rights
• Your data or content

15. Confidentiality

Both parties agree to keep confidential information disclosed during the use of the Service confidential and not disclose it to third parties without consent, except as required by law.

16. Governing Law and Dispute Resolution

16.1 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

16.2 Jurisdiction

Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16.3 Dispute Resolution

Before filing a legal claim, you agree to contact us at support@morra.io to attempt to resolve the dispute informally.

17. Changes to Terms

We may modify these Terms at any time. We will notify you of material changes by:

• Posting the updated Terms on our website
• Updating the "Last updated" date
• Sending an email notification (for significant changes)

Your continued use of the Service after changes constitutes acceptance of the new Terms.

18. General Provisions

18.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and MORRA.io Ltd regarding the Service.

18.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in effect.

18.3 Waiver

Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

18.4 Assignment

You may not assign or transfer these Terms without our consent. We may assign these Terms without restriction.

18.5 Force Majeure

We are not liable for delays or failures due to circumstances beyond our reasonable control.

18.6 No Partnership

These Terms do not create a partnership, joint venture, employment, or agency relationship.

19. Contact Information

20. Acceptance of Terms

By using MORRA.io, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.

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These Terms & Conditions are compliant with UK law and applicable consumer protection regulations.